Paddy Power unveiled as new sponsors of the PDC World Darts Championship
Paddy Power have been announced as the new title sponsors of the PDC World Darts Championship from 2023/24.
The Irish bookmaker will sponsor the sport’s show-piece event for the first time, taking over from troubled car dealer Cazoo – whose ‘multi-year’ deal was brought to an abrupt end amid financial troubles.
Paddy Power have previously sponsored the World Grand Prix and Champions League of Darts and will once again unleash their notorious marketing tactics in a bid to elevate the event to a new level.
The 2023/24 World Darts Championship takes place from December 15 to January 3 at London’s Alexandra Palace, featuring 96 players competing for the Sid Waddell Trophy and a prize fund in excess of £2.5 million.
The lucrative deal will see Paddy Power, a leading betting firm established in 1988, sponsor the event for the next three years.
Paddy Power’s Michelle Spillane said: “When we agreed to step up to the oche with the PDC as new sponsors of the World Darts Championship, we knew we’d hit the bullseye. This tournament is the ultimate example of sport colliding with entertainment, a mix we at Paddy Power are naturally drawn towards.”
“Getting stuck into a sponsorship as iconic as the World Darts Championship at Alexandra Palace is hugely exciting for our brand, and we can’t wait to make our mark…maybe just not directly on the pro players!”
PDC Chief Executive Matt Porter added: “We’re delighted to welcome Paddy Power back to darts as our new title sponsors of the World Darts Championship – a deal which they’ve announced in their typically unique fashion with the help of some of our biggest stars.
“The World Darts Championship is the flagship event in our sport, and Paddy Power’s involvement will add extra excitement to an event which is already the highlight of the festive sporting period.”
The news was announced today as the PDC confirmed tickets will go on priority sale from Monday July 31, and general sale on Wednesday August 2.
