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Paddy Power pledge £180,000 bonus for a nine-darter at the World Championship

Jamie Shaw in World Darts Championship 25 Nov 2024
Luke Humphries received the ‘BallonD’art’ after hitting the most 180s in last year’s event (Photo by PDC)

Paddy Power has pledged a £180,000 bonus for every nine-darter hit at the 2024/25 World Darts Championship in a new campaign to support Prostate Cancer UK.

Tournament sponsors Paddy Power will again donate £1,000 to Prostate Cancer UK for every 180 hit in the sport’s showpiece event, as well as a huge £180,000 bonus for each nine-darter – shared between the charity, the player, and a lucky fan in the crowd at Ally Pally.

Last year’s campaign raised a staggering £1million for Prostate Cancer UK, and this year’s total is expected to exceed that and raise vital funds towards Prostate Cancer UK’s TRANSFORM trial – a ground-breaking research project that will find the best way to diagnose prostate cancer early and pave the way for a national screening programme.

A total of 914 180s were landed in last year’s World Championship, with Paddy Power rounding up the final donation to the seven-figure sum.

Fourteen nine-darters have been achieved in the history of the PDC World Championship, with Michael Smith landing the most recent in the 2022/23 final during ‘the greatest leg’ against Michael van Gerwen.

Paddy Power said: “We’re buzzing to bring The BIGGER 180 to this year’s Paddy Power World Darts Championship. Last year’s campaign was an absolute triumph, raising over £1 million and proving just how powerful darts can be in making a difference.

“This time, we’re stepping it up with a £180,000 bonus for every nine-darter – split between Prostate Cancer UK, the players, and the fans who make Ally Pally magic. It’s darts, it’s drama, and it’s saving lives – what more could you ask for?”

Laura Kerby, Chief Executive of Prostate Cancer UK, said: “We’re absolutely delighted to team up with Paddy Power again for The BIGGER 180. Last year’s campaign was a staggering success – raising an incredible £1 million, getting record numbers checking their risk and making a huge impact for men and their loved ones.

“With The BIGGER 180, we’re aiming to reach even more men right across the UK. And the funds we raise along the way will help us move one step closer to a future where all men are invited for regular, accurate tests – which could save thousands of lives.”

Why it matters when it comes to transforming prospects:

  • 1 in 8 men will get prostate cancer. And your risk is even higher if you’re over 50, if you’re Black or if you have a family history of the disease.
  • Most men don’t have symptoms in the early stages and there’s currently no screening programme inviting men for regular tests. That’s why too many men are dying from prostate cancer – one every 45 minutes.
  • But finding it early, when it’s easier to treat, is critical to saving lives.

Paddy Power and Prostate Cancer UK aim to inspire at least 180,000 men to take the lifesaving risk checker this year. Early action saves lives, so don’t wait. Take 30 seconds to check your risk today at: prostatecanceruk.org/darts-risk