Modern Amateur Darts (MAD) has been re-branded and will relaunch as Amateur Darts Circuit (ADC) in 2022.
MAD launched in 2020 with an ambitious blueprint to rejuvenate the game at amateur level.
The ‘show-piece’ events were comprised of: the National League Championships, the British Amateur Open Finals, the Golden Gauntlet and the Champion of Champions.
In addition, players were also be given the opportunity to compete for world title belts in a similar model used in combat sports such as boxing and MMA.
The ADC now intends to bridge the gap between the pub and the elite circuit, replacing MAD with a fresh new name, style, and approach.
The ADC, which will debut on January 1, will provide a creative and long-term framework for amateur darts, with a strong emphasis on the game’s future.
ADC will host a variety of tournaments, including a UK Tour and National Singles Leagues, with technology and a user-friendly player experience at its core.
The ADC, which is currently unaffiliated with the PDC, is endorsed by multiple World Champions Michael van Gerwen and Glen Durrant, and will initially launch in five regions: UK, Benelux (Belgium, Netherlands, and Luxembourg), the US, Oceania, and Europe.
Steve Brown, founder of the Junior Darts Corporation (JDC) and MAD, is joined by successful promoter Scott Hunt in the day-to-day running of the ADC.
The experienced duo are joined by a global team which includes PDC star Vincent van der Voort – who will take up the role of Head of Operations for Benelux.
ADC director Brown said: “We went into MAD with the best of intentions – but, with everything that’s happened during the pandemic, the world is a different place to how it was then. There were a lot of positives to come out of MAD and we can take those, along with the lessons we learned, into the ADC.
“With the name, there were two things we considered. The first is that we see the ADC, although independent, sitting between the JDC and PDC, as a perfect steppingstone from the junior game to the professional circuit.
“And we also took into consideration any negative connotations people may have drawn between the previous name and people’s mental-health struggles.
“Scott and the team not only have the knowledge but the energy and enthusiasm to really drive the amateur game forward via the ADC.”
While Brown takes his proven track record with JDC into the new-look organisation, Hunt arrives in a full-time role having overseen the emergence of a thriving darts scene in the North East of England.
Hunt, Head of Global Operations for ADC, said: “There are some incredibly talented amateur darts players out there who aren’t getting the opportunities to move forward in the game – and we hope the ADC can provide that springboard for them.
“We will provide accessible opportunities for amateur darts players, giving the local player the chance to grow and develop on the national and international stage.
“For us, it’s about modernising amateur darts through our bespoke technology, which is free to use and offers up-to-date rankings.
“The ADC will bring the global amateur darts game up to speed.”