Phil Taylor has been cut to odds-on to clinch his fifth successive World Matchplay title, while Michael van Gerwen's outright price has been slashed following his second round master-class.
The Power is yet to contest his second round match, but the bookmakers feel he is the man to beat this weekend as he comes in to 4/5 from 13/8 pre-tournament.
Current form however could suggest otherwise, with a whole host of players feeling they have what it takes to claim glory in Blackpool.
Michael van Gerwen has been recognised as a genuine contender for this title after following up his impressive first round display with a roof-raising nine-darter in his second round victory over Steve Beaton.
The young Dutch star started out as a 100/1 outsider, but is now priced at just 16/1 for his maiden major title and is enjoying his best ever run in the competition.
He faces a tough test against four-time finalist James Wade in the Quarter-Finals, but will be high on confidence going into that one.
World Champion Adrian Lewis has made his opening two matches look like a walk in the park, first whitewashing Robert Thornton 10-0, before cruising past Andy Smith 13-7.
Jackpot remains on course for a showdown with former protege Phil Taylor in the final, but looks good value at 7/2 to add this title to his back-to-back World Championship crowns.
Local star Wes Newton remains an outside chance at 25/1, alongside world finalist Andy Hamilton at 33/1.
Terry Jenkins has come from behind on two occasions to progress to the Quarter-Finals this year; The Bull thrives on the Winter Gardens stage and will be out to continue his terrific run.
Latest outright odds with Bet365
E/W 1-2 @ 1/2
Phil Taylor 4/5
Adrian Lewis 7/2
James Wade 11/2
Michael van Gerwen 16/1
Wes Newton 25/1
Terry Jenkins 25/1
Andy Hamilton 33/1
Justin Pipe 33/1
Dean Winstanley 33/1
Mark Webster 40/1
Ronnie Baxter 50/1
Ian White 100/1